Everybody's favorite ex-Mac evangalist Guy Kawasaki has a post about something that every proposal writer knows: If you want customers to be happy, give them less product information.
Basically, some researchers at the The University of Iowa conducted a study that found that, of two groups, the group given less information was more optimistic about the product because it was easier to engage in wishful thinking.
Interesting stuff and seems to follow-on from a famous phrase sneered at by some: less is more.
Click here to read If You Want Customers to Be Happy, Give Them Less Product Information from How to Change the World.
Monday, April 14, 2008
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