Monday, October 8, 2007

Watch your back

Brand Strategy Insider had a great post about General Motors being overtaken by Toyota that should serve as a warning for companies everywhere:

What is happening to General Motors should be a lesson to all companies no matter how big and powerful they are. You cannot be everything for everybody, and the more you try, the more you risk sinking the ship.

They conclude the article by saying senior executives, as a reminder of what can happen, should put a simple sign on the wall that reads: Remember the Titanic. For a more recent and vivid example, they can use this video from yesterday's Chicago Marathon:



Always, always watch your back.

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