David Lee Roth's 6 Steps to Marketing Success?

Although any excuse to link David Lee Roth and business is a good thing (if you told me I would be writing this someday when I was a kid...), Brian Clark posted a great article which really does it at in The David Lee Roth Guide to Legendary Marketing over on Copyblogger. You can read the full article here but, the bottom line:

Be Fearless
If Roth had not created and lived a persona that caused passionate reactions—both good and bad—he’d have been forgotten long ago. You may have forgotten him, but millions in his target market clearly have not.

Give People What They Want
The key to legendary marketing is to give people what they really want, rather than what you think they should want.

Sell Something Big
Roth knew you have to give people something to believe in that they desperately want to associate themselves with. You’ve got to sell something big, and Roth knew no other way.

Be True to Yourself
Dave sees his life as one gigantic adventure, and lives life to the fullest via climbing Mt. Everest, mastering several forms of martial art, rock climbing, adventures in third-world countries, training and working as a paramedic, and even being bold enough to attempt a radio show in place of Howard Stern.

Let the Legend Roll
The key to legendary marketing is not what you say about yourself, but what your fans say about you. In that regard, David Lee Roth’s split from the rest of Van Halen has become a remarkable pop culture meme, with Dave coming out on top.

Relax… You Don’t Have to be Dave
You don’t have to be outrageous and over-the-top to succeed. Dave managed to find a rare connection between his fans and his ego that became self-reinforcing. It’s likely your path will be completely different.

Thanks Brian!