Writing white papers is very similar to writing proposals with one key difference: they are proactive rather than reactive. Still, they are not easy to write.
I heard Michael Stelzner on the Guerrilla Marketing Association call tonight and thought he had a good view on the subject. I checked his website and saw that he is holding a seminar - Creating and Marketing Winning White Papers - WhitePaperSource on Friday, September 21st, 2007 in San Diego. You can get more information by clicking here.
Wednesday, July 11, 2007
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1 comments:
I just finished the book and it is great! The section on overcoming writers block is great reading for everyone. A very well done book.
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