Monday, July 23, 2007

Join the discussion - The Dirty Little Secret about Proposals

Lewis Green is asking for your thoughts on RFPs in his article, "The Dirty Little Secret about Proposals," on Marketing Profs Daily Fix. Lewis notes that, "there is no right or best way to issue RFPs or to submit proposals. Oh, sure, there are formulas and templates, but they are no more successful in terms of letting and getting work then those of us who change the way we do our proposals every time we issue or submit one."
In a comment to Lewis's note, Spike Jones says, "So I propose that we all ban the practice of writing and answering RFPs. It will change the way (in a good way) of how we do business. But it can only work if we all do it together." He also points to a couple of times he has written on the subject. (RFPs are evil and RFPs are still evil.) My favorite line, "in scrambling to answer [RFPs], [companies] give away the only thing that they get paid for - their time and ideas."

Have your say by commenting here or heading over to Marketing Profs Daily Fix where it started.

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